5 ways the GDPR might actually be good for your business

September 28, 2017


1. Improve your database

Like most businesses, you’ve probably worked hard to build up a database of your contacts, clients and suppliers.  The thought of needing to get fresh consent to contact those people can be daunting, both in terms of the admin involved and the risk of losing a significant proportion of your marketing database if people don’t respond to you.  However, see this as an opportunity to refresh your database and distil it down to a list of contacts who actually want to hear from and engage with you.  You are likely to get better results using targeted marketing to 500 people who want to hear from you, than bombarding 2,000 people who aren’t interested.

2. Engage with your clients and customers

Use the process of refreshing your database as an excuse to engage with your clients and customers and remind them why they want to hear from you.  Consider incentivising them to giving you consent to contact them by adding them to exclusive invitation-only events, sending them a newsletter or offering them a discount.

3. Peace of mind

Unfortunately in business, as in life, from time to time things go wrong.  However, if you have a good understanding of how your organisation handles data, have performed a risk-assessment and put appropriate measures in place to minimise the risk of a data breach, and have a strategy in place to deal with a data-disaster, you will have peace of mind that if the worst happens, you are ready to deal with it.

4. Innovation and future-proofing

Use the GDPR as an excuse to look at the systems you have in place, and whether you should upgrade in order to be compliant.  Consider moving to the cloud, or perhaps going paperless.  This could be a catalyst to system-improvements you have been putting off for a while, or an excuse to develop new systems or ways of working to stay ahead in the marketplace.

5. Integrate your data compliance with your brand values

It is inevitable that you will invest considerable management time (and potentially money) in getting ready for the GDPR – so why not get added mileage out of it?  Individuals are increasingly wary of who holds data about them and what they are doing with it.  Stand out from your competition by showing that you are upfront, open and honest with how you handle data, thereby instilling that sense of transparency and trustworthiness in your brand.



Contact Our Team
Catherine Burke
View Profile
Damian Phillips
View Profile
Fflur Jones
Managing Partner
View Profile
Gareth Wedge
View Profile
Mark Rostron
View Profile
Nick O’Sullivan
View Profile
Owen John
View Profile
Rhodri Lewis
View Profile
Stephen Thompson
View Profile

I have worked with Darwin Gray for a number of years and the level of service, professionalism and timely response is second to none. I would highly recommend Darwin Gray to any business.”

Becs Beslee
Dice FM Ltd

Darwin Gray have provided us with a first-class service for many years now. They really take the time to understand our business and develop relationships which results in advice and support that is contextualised and effective.”

Rebecca Cooper
ACT Training

We have worked with Darwin Gray for several years and have always found their services and advice to be first class.”

Karen Gale
Stepping Stones Group

An extremely professional and sincere company who make time for your queries and understand the need to break down certain facts and information to ensure everything is understood perfectly. I would highly recommend the company to anyone looking for any type of legal advice”

Gwawr Booth
Portal Training Ltd

PSS has worked with Darwin Gray for many years. We have always received an excellent service. Prompt and professional advice and support.”

Ledia Shabani
Property Support Services UK Ltd

We have used several departments within DG recently and we have been very pleased with an effective, efficient and down to earth service. Very happy thus far and I expect that we will continue to use DG.”

Guto Bebb
Farmers’ Union of Wales

Darwin Gray offer us truly superb services. Very professional, quick and services available bilingually which is very important to us, highly recommend.”

Iwan Hywel
Mentrau Iaith Cymru

My “go to” in urgent and time sensitive cases for direction, support and advice. The team are quick to respond to calls or emails for advice and support on all matters. Always explain complex matters in a way a lay person can easily understand.”

Margot Adams
Guarding UK Ltd